Businesses new to digital advertising often face challenges such as understanding the digital landscape, defining clear objectives, targeting the right audience, budget allocation, ad design, selecting suitable platforms, measuring ROI, adapting to changes, standing out in a crowded space, and ensuring compliance with regulations. Overcoming these challenges requires research, learning, and possibly consulting with digital marketing experts.
Fostering Trust, Loyalty, and Long-Term Viability
Digital Advertising
Paid Search Management Services (PPC)
Why You Should Choose Snyder Group
Snyder Group approaches social media as more than just a publishing tool. From paid initiatives that drive traffic, to organic efforts that build awareness, we’ll ensure that your company has a robust social strategy that bolsters your following and ultimately your brand.
Beyond that, our performance reports are 100% transparent so that you have a true picture of advertising ROI. Many digital advertising agencies will hide a “non-transparent” fee or markups in their media purchasing. Snyder Group’s media management fees are separate from your ad spend. Meaning all of your ad dollars go directly to your ad platform.
An Affordable Way to Get the Most Advertising ROI
It’s a fact. If your business does not rank in the first few results in a search directory, then people likely won’t click on it. A Snyder Group paid search campaign puts your business in the right position on a search engine results page (SERP). These can be low-cost initiatives with no set minimum budget producing trackable returns on investment (ROI) that make it easy to better understand your audience and how to approach them.
Automated, Intelligent, and Responsive Ads
The beauty of paid search is not only it’s low-cost effectiveness but its automated optimization. With multiple variations of an ad, highly targeted keywords, and trackable CTAs, paid search campaigns will intelligently prioritize the content that works best for a specific audience. This responsiveness ensures that you’re getting the best value out of your effort.
Key Benefits of Paid Search:
Planning & Publishing – Scheduling out future posts and posting at the best times for your audiences.
Listening & Engaging – Keep tabs on relevant conversations, staying engaged with active users.
Analytics & Reporting – Get clear insights into your audience’s interests and how to target them.
9 Key Benefits of Digital Advertising
Audiences today do not have time to be interrupted by advertising that isn’t relevant to them. Digital advertising offers marketers the ability to produce more effective campaigns at lower costs than ever before.
Client Success Stories
89%+ Conversion Rates for Sacred Heart University
Snyder Group was tasked with developing a comprehensive inbound marketing program for SHU’s Graduate Schools. Key to this was building new ways to capture prospective students at the middle-of-the-funnel who visited SHU’s website, but were not yet ready to contact an Admissions Counselor.
Social Media Advertising
The Viral Effect of Social
The data is in. More and more audiences are spending more time on social media. Snyder Group will help you reach your audiences with the content they’re interested in at the right time. In addition to being a major driver for organic traffic, Snyder Group social media programs offer a low cost, high reward solutions for companies aiming to build brand awareness.for those aiming to build brand awareness.
Build Your Brand & Audience
Via social media, Snyder Group will help enhance your brand identity through thought-provoking articles or engaging infographics crucial to establishing yourself as a thought leader in your industry. This in turn increases your website traffic and ultimately helps in contact and/or sales conversion ratios.
Key Benefits of Paid Search:
Targeted Audiences – Reach out to the right people with the right content at the right time.
Transparent ROI – Get the highest ROI by paying the lowest cost for the keywords that work for your business.
Responsive Outreach – Publish responsive ads that prioritize the content your audiences want to see.