Meet The Team

Throughout his career, Charles has focused on driving growth for clients through integrated ROI focused marketing approaches. Charles is an established marketing leader with a track record of delivering measurable results for a wide range of clients. He strongly believes in the power of data and analytics in shaping marketing strategies and has led his teams to utilize cutting-edge technology to deliver measurable results.

With a keen eye for market trends and consumer behavior, Charles has helped Snyder Group forge strategic partnerships that have further enhanced the company's position as a leader in the industry. His expertise is widely recognized, with numerous case studies showcasing his ability to drive growth and deliver tangible results.

As the President of Snyder Group Inc., Charles continues to steer the company toward success, constantly pushing for innovation and excellence in all aspects of the business. With his extensive knowledge and proven track record, he is a valuable asset to both his team and clients alike.

Emily Burnaman is a highly skilled and experienced professional in website development and project management. She continuously strives for excellence and is dedicated to delivering exceptional results for her clients. She has a natural knack for managing teams and communicating with clients to ensure their needs are met.

Emily's strong background in software training and development gives her a unique perspective when managing digital projects. She understands the importance of creating a visually appealing website while also prioritizing user experience. With her expertise, she ensures that all projects are not only aesthetically pleasing but also functional, accessible, and easy to navigate.

Emily oversees various website build projects, from WordPress development to digital marketing campaigns. She works closely with her team of designers, developers, and marketers to ensure that projects are delivered on time and exceed client expectations.

In addition to her project management skills, Emily also has a keen eye for detail and is always up-to-date with the latest trends in website development and UX/UI design. She continuously strives to improve her skills and stay ahead of the game, providing innovative solutions and strategies for clients.

Bill is a website developer with professional experience in web application development and strategy. Developing at an expert level in PHP/MySQL, Javascript, jQuery, HTML5, and CSS3, Bill works on everything from back-end web database and framework development to front-end user interface and experience.

Bill prides himself on writing clean, best-practice code that adheres to web standards and brings web designs to life with pixel perfect accuracy. Bill’s expertise ensures the highest quality website builds for the Snyder Group Inc. clientele. Bill received a B.S. in Electronic Business from Towson University.

Shane Aarons is a highly skilled graphic design specialist. Currently, he works as a Graphic Design Specialist at Snyder Group, Inc., where he utilizes his creative talents to build and enhance brands through design. With a keen eye for aesthetics and attention to detail, Shane brings a unique perspective to every project he works on.

His passion for graphic design started at a young age, and he has since honed his skills through education and hands-on experience. After completing his degree in Graphic Design from Gibbs University, Shane began his professional career as a graphic designer. Over the years, he has worked with various clients ranging from small startups to large corporations, always delivering high-quality designs that exceed expectations.

Shane's expertise in graphic design includes but is not limited to branding, logo design, packaging, print and web design. Through his work, he strives to create visually appealing designs that effectively communicate a brand's message. In addition to his role at Snyder Group, Shane also shares his knowledge and experience by providing graphic design consulting services to aspiring designers. He is passionate about helping others learn and grow in the field of graphic design.

With his dedication to building and enhancing brands through design, he has become a valuable asset to the Snyder Group clientele. If you are looking for a skilled and innovative graphic designer to help elevate your brand, look no further than Shane Aarons.

Christopher is a seasoned digital marketing professional with a career distinguished by a remarkable track record in developing and executing go-to-market strategies that drive business growth. Chris excels in optimizing sales funnels, ensuring clients' marketing success, and fostering internal talent development. His skill set extends to fiscal budget planning, management, and reporting, which is a testament to his comprehensive approach to marketing leadership.

In the dynamic and diverse world of digital marketing, Chris has proven himself capable of thriving in various verticals, including B2B, B2C, and the highly regulated medical sector. His decisiveness and ability to make well-informed, rational decisions have consistently delivered results. He strikes a perfect balance between immediate implementation and long-term strategy, creating sustainable processes that can be replicated and tailored to meet clients' specific needs for efficient success.

Chris's approach is firmly rooted in data-driven decision-making. He harnesses the power of statistical information to diagnose and remedy issues across processes, client marketing performance, and internal talent development. His clear and efficient communication, supported by data, ensures that problems are identified and resolved effectively.

With his wealth of experience and proven leadership abilities, Chris continues to make a significant impact in the ever-evolving field of digital marketing, driving growth and development for Snyder Group clients.

Rachel is a Senior Client Lead at Snyder Group, Inc., guiding strategic planning and marketing. She is a seasoned marketing executive with over 10 years of sales and marketing experience driving revenue growth and executing high-impact marketing campaigns for B2B organizations across various industries; from manufacturing to healthcare, and SaaS technology.

Rachel is passionate about delivering thoughtfully tailored marketing solutions focused on building exceptional customer experiences. Most recently Rachel was Inbound Marketing Director at Practis where she drove organizational foundations and strategy initiatives for scale and rapid growth. Previously, she was Marketing Director at LLumin where she navigated between a strategic and tactical execution standpoint to drive corporate brand awareness and meet revenue targets.

She has well-rounded and in-depth experience with brand development, marketing automation, website development, content development, copywriting, search-engine-optimization, data analysis, sales support, and more.

Rachel holds a Bachelor of Science degree in Psychology from Northeastern University and has earned numerous certifications from top-tier marketing platforms, including HubSpot Academy and SEMrush Academy. Her deep understanding of consumer behavior, combined with her technical marketing skills allow her to excel at effectively managing marketing operations and drive successful outcomes.

When she’s not crafting marketing strategies, Rachel enjoys home decor projects, traveling, and exploring new trails with her doodle, Ollie. Connect with Rachel on LinkedIn to learn more about her.

As a recent graduate from the University of Connecticut, Nicolina earned her Bachelor of Science in Allied Health Sciences, specializing in Healthcare Administration, alongside a minor in Accounting. Her academic prowess and hands-on experience make her a fantastic fit for her role here, where she will be assisting with data analysis and technical support.

Before joining us, Nicolina contributed significantly to research projects in UConn's brainLENS lab, where she was involved in pioneering teaching strategies for children facing challenges in reading. Her responsibilities ranged from test administration and data organization to report generation, equipping her with invaluable skills in managing detailed analytical tasks—skills she will now bring to Snyder Group.

This fall, Nicolina will further her education by pursuing a Master’s degree in Occupational Therapy at Columbia University. Her long-term professional goals include leveraging her experiences and education in occupational therapy to lead or establish a practice.

During her time at UConn, Nicolina not only excelled academically but also led as a member of the executive board of the Women in Sports club and managed duties at the campus ice rink. Her previous engagement as a customer service intern at Bead Electronics also involved working with Hubspot and collaborating briefly with our team, which has laid a solid groundwork for her upcoming contributions.

Outside of professional pursuits, Nicolina is an avid fan of women’s basketball, often spending her free time cheering on WNBA and college teams. She also enjoys engaging in competitive game nights with friends and catching up on binge-worthy television shows.

With two decades of experience in crafting marketing and advertising campaigns, Alicia shines in creative storytelling, intuitive problem-solving, and fostering strong client relationships. Her expertise has helped numerous clients establish, maintain, and enhance their brand presence, marketing strategies, and business goals.

Originally hailing from south-central Pennsylvania, Alicia earned her degree in Graphic & Multimedia Design from the Art Institute of York, PA. During her corporate tenure as Vice President of Design & Strategy at MudBrick Creative in Harrisburg, she collaborated with diverse client teams in industries such as Hospitality, Tourism, Manufacturing, Higher Education, Retail, and Municipal Governments. Drawing insights from this broad spectrum of clients, Alicia developed and executed engaging and innovative campaigns across digital and print media, significantly boosting customer engagement and sales.

Now residing in Myrtle Beach, South Carolina, Alicia demonstrates a unique talent for remote work, seamlessly generating and executing innovative ideas both independently and collaboratively. When not contributing to her husband's expanding business, she is an enthusiastic fitness instructor and dedicates substantial personal time to coaching and supporting her two children in their sports activities. With a track record of accomplishment, versatility, self-motivation, and goal orientation, Alicia leverages her diverse skill set to drive success for her clients and our team.

Heather is a seasoned HubSpot expert and has over 10 years of experience in Marketing. As Snyder Group, Inc.'s HubSpot Operations Support, she delights in building big campaigns, detailed workflows, and all of the behind-the-scenes tasks that bring big projects to life!
Heather comes from the Agency world, serving clients big and small from all verticals and holds a multitude of HubSpot Academy certifications, while continually working to stay up-to-date on the latest trends and best practices, providing clients with the latest and greatest so they don’t have to do the hefty lifting.
Outside of work, Heather is a proud mother of a 20 year old son and a 9 year old corgi. She loves hiking, cooking, and all things travel. She considers herself a laughter enthusiast and brings joy to any workshop or troubleshooting session, ensuring that, no matter how tough the task, clients leave feeling seen, heard, and joyful.

Throughout his career, Greg Jackson has focused on capturing the power of story through dynamic and compelling video content. Greg is an accomplished videographer and editor with a track record of delivering high-quality productions for a wide range of clients. He strongly believes in the impact of visual storytelling and has led his teams to utilize advanced production techniques to achieve outstanding results.
With a keen eye for narrative and a dedication to excellence, Greg continues to lead the company toward new heights, constantly innovating and pushing the boundaries of what is possible in video production. His expertise is widely recognized, with numerous projects showcasing his ability to craft engaging content that resonates with audiences and drives client success.
With over 15 years of experience and a deep understanding of both the creative and technical aspects of the industry, he is a valuable asset to his team and clients alike.

Originally from Brooklyn, Diane kickstarted her academic journey by earning an Associates Degree in Accounting from Kingsborough Community College, followed by a Bachelors in Marketing from Baruch College in 1998. Diane's tenure at esteemed NYC advertising and marketing firms, La Micela and Saatchi & Saatchi, equipped her with the practical skills essential for thriving in a dynamic, deadline-oriented work environment.

In her role as Operations Manager, Diane serves as the team's anchor, ensuring cohesion and focus. Her duties encompass managing accounts receivables and payables, overseeing ongoing projects, and tending to human resource matters. Additionally, Diane spearheads social and email marketing initiatives for a diverse range of clients.

Outside of the professional realm, Diane revels in quality time with her three children, indulging in activities like rollerblading, snowboarding, and delving into a good book.

Born and raised in Greene County, Sarah spent her childhood on a farm in Cornwallville before pursuing her education at SUNY Plattsburgh, where she obtained degrees in Multimedia Journalism and Ecology. Upon completing college, she returned to her roots and dedicated three years to reporting on Greene County for The Daily Mail. Transitioning to a role at a nonprofit organization, Sarah took on tasks such as crafting engaging newsletters, managing social media platforms, and designing websites.

Sarah's passion for writing is evident, but she also enjoys exploring the realms of photography, videography, graphic design, and web development. Her diverse work background has equipped her with the necessary skills to thrive in a dynamic, deadline-oriented environment. Additionally, she holds a Facebook-certified Digital Marketing Associate credential.

When not immersed in work, Sarah can be found embarking on hikes, horseback riding, walking her dog, or delving into the latest true crime documentaries with her cat.

Brian's fascination with technology first sparked during his high school years. Upon completing his Associates Degree in Business Administration at Bryant & Stratton College, Brian further honed his skills in programming and web development through a series of online courses. With a deep understanding of web design, development, and maintenance, Brian has excelled as a Lead WordPress Developer.

In his role, Brian is tasked with crafting websites and closely monitoring their performance using tools like Google Analytics and Semrush. He conducts regular audits on client websites, swiftly addressing any issues that arise. Not only is he the go-to tech guru for our team, but Brian also holds certifications in Google Ads Search and PHP from W3 Schools.

Michele discovered her passion for web design when she noticed the family farm lacked an online presence. With a Bachelor's degree in Creative Writing and History from Lycoming College in Pennsylvania, followed by a Master's in Publishing from Emerson in Boston, Michele honed her skills in web and graphic design through freelancing in Rochester, NY before returning to the picturesque Hudson Valley.

In her role as a Website Developer, Michele utilizes her expertise to craft and maintain user-friendly, mobile-responsive websites on various platforms, including WordPress. Conducting thorough website analyses to ensure optimal performance and ADA compliance, she then devises strategic SEO plans to enhance organic web visibility and oversees digital ad campaigns. With certifications in Google Ads Search and proficiency in multiple programming languages, Michele's creativity shines through in her love for CSS animations, where technology seamlessly merges with art.